A horse’s monitory system

What is Equmetrics?

It’s a horse’s monitory system, whose main device is placed on the body of the animal and measures its main vital constants in real time.


Equmetrics SL is a Spanish startup, based in Yecla (Region of Murcia), founded in 2016 by two engineers and a company manager. It was born as a technological idea for the equestrian world from a need detected by the three founding partners.

The idea arises in conversations with people related to some owners of thoroughbred stables, worried about the necessity of adequate control equipment during the horses training. They found that there wasn’t a worldwide advanced technological solution for the control of horse’s physical constants of during training. There was only some equipment adapted by straps and restraints, evolved from other equipment for human use.

The company was born, then, focused on a very specific product and market niche mix. The technological skills of two of the partners and the promotion of contacts from the equestrian world encourage us to start the project, that had some important values as strengths.

On the other hand, the lack of alternative products and the economic potential of the target market customers were valued as opportunities; also the need to adapt the Internet of Things products to the sector, as well as the demand for modernization of the equestrian sector for a control system of horse’s physical constants in this environment 4.0

The company is formed by three partners that combine their technical, management and commercial profiles. The initial investment was € 35,000, and has the participation of the Spanish Government Enterprise Risk Capital ENISA for € 60,000 The co-founders are Ricardo Ortín and Imad Fernando Khabbaz, both IT Engineers, in addition to Xavier Paniello, MBA focused on marketing development.


Bussines Developer

Bachelor in Geology from the University of Barcelona. Diploma in International Commerce (C.C. Barcelona). Master’s Degree in Business at ESADE. Specialization Strategic Management. International Electronic Commerce Expansion Training by ESADE CREAPOLIS. International Sales Manager at Amelia González SL

Technical Engineer in Computer Systems Specialty Industry and Robotics. Master in HR Management. University expert in Electronic Commerce. Advanced course in R + D + i Project Management. CEO – CIO Mantis Technology Group, S.L.

Technical Engineer in Computer Systems and Degree in Computer Engineering Certifications: CISA and CISSP (ISACA), MCSA, MCP and MCT (Microsoft), CCNA (Cisco), Novell and VMware. Master in I.T. and Advanced Telecommunications. CEO Byprox Development S.L., CEO BlueReady S. Coop., CIO MoviSensor S.L.

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